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Strategic Creative 2017-04-06T16:18:14+00:00

A creative brand and marketing strategist and filmmaker, I have spent more than the last twenty years of my career moving through the ranks of marketing positions from entry-level through Vice President positions and ultimately into the Chief Marketing and Chief Creative Officer position for Western Pennsylvania’s first and only commercial and film production studio, Batpack Studios…

That’s when it started to get weird.

a creative

Over the years, I have built marketing teams and production teams, written project scope documents, creative briefs, concept documents, commercial scripts and live event speeches.  I’ve media trained clients to publicly speak, produced and directed more than 120 commercial spots for Fortune 500 and nationally recognized brands, written, produced and/or directed 6 feature films for which I’ve prepared budgets and schedules, hired and ran crews of over 150, organized entire creative teams, scheduled and ran production schedules for million-dollar campaigns that included original content and live events and acted as liaison between clients and ad agencies to ensure accurate and effective creative be delivered on time and on budget… every time.

I’ve also spent a lot of years consulting with start ups and established businesses on everything from initial business/marketing plan writing to the launch of new divisions within successful companies.  I’ve implemented and run video divisions, post production divisions, CRM-Driven business development models via social media platforms, crowdfunding campaigns and off-to-online campaigns designed to effectively boost revenue generated by departments as well as overall companies.  Hell, I’ve worked within organizations to design, select, recruit, train and run departments capable of executing relevant creative, effective marketing materials, concise communications material and ultimately entire campaigns  and I’ve organized departments to coordinate and work well with each other.

I’ve picked up a pretty wide set of skills over the years that have made it possible to  produce and direct live speaker series’, trade shows and product launch events, stage plays, commercials, award-winning short films, feature narratives, original branded content and both scripted and non-scripted television.  

I spent a lot of years working through the ranks of production crews and I’ve spent a lot of years building companies and developing short and long term strategies.  

But at the heart of everything… I am a strategic creative.

“There is nothing to writing. All you do is sit down at a typewriter and bleed.”
– E. Hemingway, #filmisfearless

a writer

I’ve been a professional writer for more than 15 years and my experience stretches from technical to business, brand, advertising, speeches, papers, novels and narrative screenwriting.  I’ve written more than 35 screenplays, ghost written two novels, designed and written creative and strategic campaigns for more than 125 companies globally and created startup documents for more than 55 brave entrepreneurs; I’m supposed to categorize this in today’s world so I can be categorized for some fucking job search database.  

I can’t.  I can’t categorize it; any of it. 

I’m a writer, plain and simple; have been since I could pick up a crayon.  My mom would tell stories of my writing, as a child, in these caveman-esque tomes to a babe that consisted of rudamentary drawings (about the same level of skill as I have today with a sketch pad) and run on sentences of sounds and made up child jibberish.  What seemed silly to most who saw it, or so the story goes, was clearly an epic tale to me.  I would stand in front of my “reader” (nearest adult) and point to the pages as I acted out some story that obviously made sense to me (kind of like today), and didn’t matter if it made sense to anyone else.  

When I was very young, she threw me copies of “Catcher in the Rye,” “Walden,” “The Old Man and the Sea,” “Frankenstein,” “For Whom the Bell Tolls,” and a stack of about ten additional and very important titles including “The Communist Manifesto,” “Fire in the Belly” and Salman Rushdie’s “The Satanic Verses” as well as a healthy dose of Burroughs, Miller and Thompson.  

I became obsessed, of course with the writing, but more with the lives these people must have led to be able to do what was before me.  

I became obsessed with the artists’ motivation.  In a lot of cases, there was tragedy and in a lot of cases there was love.  In every case, however, there were extremes.  I began to connect with this wanton desire the artists that shaped my obsession seemed to all share and I began to pursue every aspect of my life with the passion of a man hell bent on experiences every notch of every spectrum of feeling and emotion I could find!

I live to the absolute fullest.

I laugh to the extreme edge of insanity.

I work like you get to take it with you.

I play like it’s my last day… every day.

One day, I will love with the passion of a thousand armies.

And then I will write about it all… because I am a writer.

“A writer needs a pen, an artist needs a brush, but a filmmaker needs an army.”
– O. Welles, #filmisfearless

a filmmaker

I am a filmmaker.  First and foremost and above everything, if you ask me what I am, to define myself, I will tell you that I am a filmmaker.

I am a filmmaker in all aspects of my life.

I am always shooting.

I shoot with my eyes… the way I look at the world around me.

I shoot with my mind… when I record a landscape or a portrait or a location in the hard drive of my mind for later use.

I shoot with my heart… when life gets in the way or I am near an experience, it’s being recorded for the next crowd or hospital scene I’ve got to block.

I shoot with my ears… I hear your voice, accent or dialect and I wonder how many of my characters could benefit from a conversation with you.

I am a filmmaker.

My life goes by with timecode and my experiences become scenes on a card that hangs on a wall in the soundstage of my memories.

I am a filmmaker.

I remember how the light reflected off your necklace… not because I liked your necklace… or you… but because the light made the scene something beautiful for me to shoot with my mind.

I am a filmmaker.

I will create for you every chance I get.

I will write with honesty, shoot with purity of purpose and create because it is what I do.

I am a filmmaker.

“Advertising is legalized lying.”
– H.G. Wells, #filmsusedtobedangerous

a marketer

 

I am a creative brand & marketing strategist with a varied scope of accomplishments rooted in CRM and including trend reporting, customer behavior analysis and insight reporting, interactive & social marketing solutions architecture, creative & concept development, direct marketing, public relations, product & corporate promotions, live event marketing & publicity, budgeting and scheduling with the ability and proven track record of providing creative, innovative, relevant and forward-thinking team organization and leadership and a focus on constantly improving performance and steering teams toward the common goal of improving business performance.

At least that’s what it says on my Marketing Resumé.

To speak about this aspect of my life and my career is much more than just a resumé entry.  It’s a true passion for what I do.

It’s the satisfaction that comes when a client or a co-worker really clicks with an idea you throw out.

It’s the feeling that you did something that is going to touch an entire demographic and Contact, whatever that action may be.

It’s the idea that something… some piece of creative… is responsible for creating return business… in any sense.

It’s the feeling of doing something important… something lasting… something with a voice.

I work with my clients to help them see their big idea at a granular level and to watch that grain grow into a seed the further into their brand they dive.

Eventually, that seed begins to grow along with their revenue and business.

These are the things I love about this part of My Work.